Nov 2025 – Oct 2026 · AED · updated 31 Oct 2026, 09:30
Overview
MRR (service contracts)i
AED 312,000
+6,400 vs September
target ≥ 330,000
46 clients on contract
Revenue this month
AED 338,200
+6,600 vs September
target ≥ 350,000
month in progress
Operating margini
29.4%
−0.7 pp vs September
target ≥ 30%
Cash and runwayi
AED 1,420,000
avg costs AED 227,500 a month
target ≥ 6 months
runway 6.2 months
DSOi
48 days
how long clients take to pay
target ≤ 45 days
receivables AED 520,800
Technician utilizationi
71%
+0.3 pp vs September
target ≥ 72%
client hours of all hours
Advisor Weekly notes from the numbers above
UrgentDSO
Receivables AED 520,800, DSO 48 days against a 45-day target. AED 80,800 is over 30 days old, mostly Harbourview Hotels and Falconcrest Realty. Chase before 5 November, before it passes 60 days.
AttentionUtilization
The service team is 81% loaded against an 85% hiring threshold. At one and a half new clients a month we cross it in January: start looking for a technician in November so they join in December.
AttentionCAC
A new client costs AED 17,900 and pays back in 2.9 months. The partner programme brings a lead for AED 500, Google search for AED 630: move part of the ad budget to partners.
Revenue and expenses, 12 months
Revenue Expenses
Signals click to open
Finance
Revenue, 12 monthsAED 3,512,200
Profit, 12 monthsAED 903,400
Operating margin29.4%target ≥ 30%
ReceivablesAED 520,800DSO 48 days · target ≤ 45
Revenue and expenses, 12 months
Revenue Expenses
Expenses by department October
Service team146,924
Office and general37,030
Marketing14,812
Automation12,423
Sales9,795
Finance7,406
HR5,734
Legal4,778
Income and expenses by month
Month
Revenue
Expenses
Profit
Margin
Payroll, % of revenue
Oct 2026
338,200
238,900
99,300
29.4%
50.7%
Sep 2026
331,600
231,700
99,900
30.1%
51.3%
Aug 2026
304,900
226,300
78,600
25.8%
52.8%
Jul 2026
297,500
224,500
73,000
24.5%
53.9%
Jun 2026
301,200
219,800
81,400
27.0%
53.1%
May 2026
294,700
216,100
78,600
26.7%
54.0%
Apr 2026
288,300
213,600
74,700
25.9%
55.0%
Mar 2026
262,800
209,400
53,400
20.3%
57.2%
Feb 2026
270,100
205,900
64,200
23.8%
55.6%
Jan 2026
272,600
206,500
66,100
24.2%
55.0%
Dec 2025
281,900
214,800
67,100
23.8%
52.9%
Nov 2025
268,400
201,300
67,100
25.0%
55.2%
Receivables by agei
Current312,600
1–30 days127,400
31–60 days52,400
61–90 days18,600
91+ days9,800
Over 30 days: AED 80,800. Mostly Harbourview Hotels and Falconcrest Realty.
Cash forecast Cost planning
Cash nowAED 1,420,000
Monthly inflow (contracts)AED 312,000
Base monthly costsAED 227,500
Cash in 12 monthsAED 2,113,200
Cash below zeroNot within 12 months
Cash forecast Keep cash above AED 1,500,000
Expenses by month
Base monthly costs Planned items Projects in expenses
Planned items
Item
From
How often
AED
Liability insurance
Dec 2026
annual
18,500
Team offsite
Jan 2027
once
55,000
Software renewals (annual)
Feb 2027
annual
24,000
Q1 search campaign
Jan 2027
monthly
15,000
Statutory audit FY2026
Mar 2027
once
38,000
Corporate tax FY2026
Sep 2027
once
65,300
Projects with an estimate
ISO 9001 certificationin expenses
Estimate AED 75,000 · Nov 2026 – Apr 2027
With the project, cash stays above the floor.
Abu Dhabi officedraft
Estimate AED 1,247,000 · Dec 2026 – Jan 2029
When to fit it: Fits from Apr 2027 – cash stays above 1.5M
Revenue is spread out: losing any one client will not sink the month.
Sales
Pipeline (open deals)23 · AED 486,000
Win rate, 90 days31.6%6 of 19
Deal cycle34 daysmedian
Overdue follow-ups3
October: from lead to new MRR
Leads
45
Qualified
18
Deals
9
Won
2
New MRR
AED 9,800
Leads and won deals by month
Leads Qualified Won
Funnel by month
Month
Leads
Qualified
Deals
Won
New clients
New MRR
Oct 2026
45
18
9
2
2
9,800
Sep 2026
44
18
9
2
1
9,400
Aug 2026
40
15
7
1
1
5,300
Jul 2026
37
14
7
2
1
6,200
Jun 2026
42
17
9
2
2
9,600
May 2026
39
15
7
1
1
5,100
Apr 2026
41
16
8
2
2
10,400
Mar 2026
29
11
5
1
0
–
Feb 2026
36
14
7
1
1
5,200
Jan 2026
38
15
8
2
2
9,800
Dec 2025
34
13
6
2
1
4,900
Nov 2025
31
12
6
1
1
4,600
Marketing
Spend, 90 daysAED 71,78110.3% of department costs
Cost per leadAED 547target ≤ 600
Cost to win a client (90 days)AED 17,945target ≤ 15,000
Payback2.9 months
Website sessions14,82090 days · site leads 168
Cost per lead by month target ≤ AED 600
Spend by month
Oct 202624,607
Sep 202623,865
Aug 202623,309
Jul 202623,124
Jun 202622,639
May 202622,258
Campaign economics year to date
Campaign
Spend
Leads
Qualified
Won
New MRR
Cost per lead
Google Ads – building maintenance search
38,400
61
24
4
21,600
630
LinkedIn – facility managers
22,000
28
12
2
11,800
786
Referral partners programme
9,500
19
11
3
16,200
500
Trade show
6,800
34
9
1
4,900
200
Team
People in the team16salaried 15
Technician utilization71%target ≥ 72%
Revenue per client hour (12m)AED 194target ≥ 210
Revenue per salaried personAED 21,138target ≥ 22,000
Hours: client / internal / personal
Client Internal Personal
Hiring hiring model
Service team load: 81% · threshold 85%
1st technicianjoins Dec 2026search from Nov 2026
2nd technicianjoins May 2027search from Apr 2027
3rd technicianjoins Oct 2027search from Sep 2027
4th technicianjoins Mar 2028search from Feb 2028
At one and a half new clients a month: without the first hire we cross the threshold in January 2027.
Suppliers Verify
The linked CoreLedger Verify cabinet (verify.coreledger.org, data stored in the UAE). FTA Decision No. 13 of 2026: the buyer checks a supplier before claiming input VAT.
Suppliers13
Approved7
Checked, awaiting you1
Issues found1
In progress4
Monitoring26 Octweekly
Supplier list
Supplier
Risk tier
Status
Checks
Licence valid until
Marina Heights Real Estate L.L.C.Office lease · Dubai DET (mainland)
Enhanced
Approved
11 / 11
14 Mar 2027
Byteforge IT Solutions FZ-LLCIT support and hardware · Dubai Internet City (DDA)
Standard
Approved
9 / 9
30 Jun 2027
Kestrel Cloud Services DMCCCloud and software licences · DMCC
Standard
Approved
9 / 9
22 Jan 2027
Gulfwave Connect L.L.C.Telecom and internet · Dubai DET (mainland)
Standard
Approved
9 / 9
9 Aug 2027
Sandline Marketing Studio FZEMarketing agency · Sharjah Media City (Shams)